How to Target Long-Tail Keywords for Your Company’s Website

23November 2020

Keywords are an essential part of local SEO marketing, and they help you to rank your article, blogs, and business content on search engines. Most people don’t understand what keyword research is and why it are essential for your business survival in this pandemic. In simple words, what people search on google and other search engines are called keywords. There are two types of keywords; short-tail keywords and long-tail keywords. If you have a new website, then you must target long-tail keywords because they will give a chance to rank your content. In short keywords, there is a high competition which means no chance to rank your blog.

Importance of Long-Tail Keywords for SEO

Long-tail keywords are more specific, which provides the exact information what the audience needs. In long phrases, the competition is meagre, so it means there are 97% chances that your blog post will easily rank on the first page in a short period.

As a newbie, you can’t generate traffic by targeting short keywords because your article will never rank on google. Long-tail keywords will provide you with sustainable traffic which is enough in starting.

Most bloggers earn money through ads or by promoting products. In long phrases, chances of conversion increase 60% because you are providing specific information to users.

Your company will receive many benefits from using long tail keywords.  You can’t compete with high-quality websites in a high competition niche. To succeed, you need proper keyword research and target only long-tail keywords. After a certain period, you will notice an increase in traffic, domain authority, quality backlinks, PA, and overall website ranking.

How to Find Long-Tail Keywords

Finding and researching long-tail keywords with low competition and average traffic needs a lot of time and energy. To find the best strategies and ways, read the entire article. Our team has collected the best and proven methods to target long-tail keywords.

Google Suggest

Google Suggest it is a free keyword research strategy. Just type the short or primary keyword and google will show you more long-tail keyword. It will offer a variety of keywords which audience searches. You can make a list of keywords google suggests you and add in your article to make it better in the ranking. Using these keywords will fuel your entire blog post.

Google Related Searches

Google related search is the same as Google suggest, scroll down the google page of your keyword. In the end, you will find several long-tail keywords. You can use them in headings and subheadings to make your content relevant to what people are searching on search engines. Covering all these phrases in the article will make your content trustworthy, and google will rank it on the first page.

Keyword Research Tools

You cannot produce better content without doing keyword research, but keyword research needs proper tools. Keyword research tools are paid and free; it’s better to spend some money on buying tools because they will help you generate high conversion and traffic. Most popular and accurate keyword research tools are Ahrefs and UberSuggest. They will help you find volume, density, CPC rates, and competition on specific keywords. Popular keyword research tools are as follows:

  • Ahrefs Keywords Explorer
  • SECockpit
  • UberSuggest
  • Google Keyword Planner
  • KeywordTool.io
  • Moz Keyword Explorer
  • Keywords Everywhere
  • Keyword Snatcher
  • Google Trends
  • SEMrush

Q&A Sites

Question/answers sites are best if you are doing free keyword research. They will provide you with rich density keywords with high conversion and CPC rates. Enter your keyword, and you will find questions which people asked related to your keyword. You can make a separate heading for each item and answer in your article. It is the best way of generating organic traffic to your blog post.  The most popular Q/A sites are as follows:

  • Quora
  • LinkedIn
  • AskvilleAOLAnswers
  • Answers
  • Form spring
  • Mahalo

Spy Competitors

If you have not much time, you can spy your niche related competitors. Use paid keyword research tools, especially Ahrefs and enter their website name. You will get complete details of ranking keywords of that website. Find the low competition keywords with average traffic and make a blog post, including all rich density keywords. Include all the keywords in your subheadings (heading 2). According to Google researchers, it is proved that heading 2 keywords rank faster than heading 1.

Use Wikipedia

Wikipedia is the most trustworthy website on the internet. All the content on their website is original and plagiarism free. Wikipedia contains a variety of list of keywords which contain both long-tail as well as short-tail keywords. These are the most researched keywords on Google, and you can use it on your website to gain organic traffic. You can also use premium keyword research tools to find Wikipedia long-tail keywords with low competition. If you are a newbie, always try to go for low competition because your domain authority is less than other companies.

Content Include Phrases

No matters how much you research keywords, if you don’t know how to place them in the article, it is a complete waste of time. Place the primary keyword in the title heading. The introduction must contain keyword phrases. Don’t just write lengthy paragraphs without no headings; it will never make your article rank. It would help if you made your content prominent and easy to read. Use heading # 2 while writing the researched keyword phrases. Entire blog must contain more than ten headings to rank better.

Keyword Planner

Want to target long-tail keywords than you must use Google keyword planner. It’s a free tool which provides you with premium quality results. You can find unlimited keywords with low competition. This technique will increase your monthly blog visitors organically. Although there are some problems in searching volumes, overall, it’s a great tool.

Research Your Analytics

After producing content, must-visit analytics of your blog posts and analyze which keywords are ranking better, then go in-depth, this will help you find which platform is providing you trending keywords. Don’t just rely on one source. The content which is not producing traffic, you can change their keywords.

 

Applying all these techniques will help you to target long-tail keywords which will produce excellent results and make your blog post rank on search engines. All these techniques are proven, but you need time and energy to find results.

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